Srimad-Bhagavatam: Canto 10 - Chapter 54 - Verse 43
Srimad-Bhagavatam: Canto 10 - Chapter 1 - Verse 43 Sanskrit: आत्ममोहो नृणामेव कल्पते देवमायया ।सुहृद् दुर्हृदुदासीन इति देहात्ममानिनाम् ॥ ४३ ॥ ITRANS: ātma-moho nṛṇām evakalpate deva-māyayāsuhṛd durhṛd udāsīnaiti dehātma-māninām Translation: The Supreme Lord’s Māyā makes men forget their real selves, and thus, taking the body for the self, they consider others to be friends, enemies or neutral parties. Purport: