Srimad-Bhagavatam: Canto 4 - Chapter 23 - Verse 36
Srimad-Bhagavatam: Canto 4 - Chapter 1 - Verse 36 Sanskrit: विजयाभिमुखो राजा श्रुत्वैतदभियाति यान् ।बलिं तस्मै हरन्त्यग्रे राजान: पृथवे यथा ॥ ३६ ॥ ITRANS: vijayābhimukho rājāśrutvaitad abhiyāti yānbaliṁ tasmai haranty agrerājānaḥ pṛthave yathā Translation: If a king, who is desirous of attaining victory and ruling power, chants the narration of Pṛthu Mahārāja three times before going forth on his chariot, all subordinate kings will automatically render all kinds of taxes unto him — as they rendered them unto Mahārāja Pṛthu — simply upon his order....