Srimad-Bhagavatam: Canto 3 - Chapter 5 - Verse 12
Srimad-Bhagavatam: Canto 3 - Chapter 1 - Verse 12 Sanskrit: मुनिर्विवक्षुर्भगवद्गुणानांसखापि ते भारतमाह कृष्ण: ।यस्मिन्नृणां ग्राम्यसुखानुवादै-र्मतिर्गृहीता नु हरे: कथायाम् ॥ १२ ॥ ITRANS: munir vivakṣur bhagavad-guṇānāṁsakhāpi te bhāratam āha kṛṣṇaḥyasmin nṛṇāṁ grāmya-sukhānuvādairmatir gṛhītā nu hareḥ kathāyām Translation: Your friend the great sage Kṛṣṇa-dvaipāyana Vyāsa has already described the transcendental qualities of the Lord in his great work the Mahābhārata. But the whole idea is to draw the attention of the mass of people to kṛṣṇa-kathā [Bhagavad-gītā] through their strong affinity for hearing mundane topics....