Srimad-Bhagavatam: Canto 9 - Chapter 1 - Verse 34
Sanskrit:
भुवो भारावताराय भगवान् भूतभावन: ।अवतीर्णो निजांशेन पुण्यश्रवणकीर्तन: ॥ ३४ ॥
ITRANS:
bhuvo bhārāvatārāyabhagavān bhūta-bhāvanaḥavatīrṇo nijāṁśenapuṇya-śravaṇa-kīrtanaḥ
Translation:
Lord Baladeva is the Supreme Personality of Godhead. One who hears and chants about Him is purified. Because He is always the well-wisher of all living entities, He has descended with all His paraphernalia to purify the entire world and lessen its burden.