Srimad-Bhagavatam: Canto 6 - Chapter 1 - Verse 25


य एक ईशो निजमायया न:ससर्ज येनानुसृजामविश्वम् ।


ya eka īśo nija-māyayā naḥsasarja yenānusṛjāma viśvamvayaṁ na yasyāpi puraḥ samīhataḥpaśyāma liṅgaṁ pṛthag īśa-māninaḥ


The Supreme Personality of Godhead, who created us by His external potency and by whose mercy we expand the creation of the universe, is always situated before us as the Supersoul, but we cannot see His form. We are unable to see Him because all of us think that we are separate and independent gods.


Here is an explanation of why the conditioned soul cannot see the Supreme Personality of Godhead face to face. Even though the Lord appears before us as Lord Kṛṣṇa or Lord Rāmacandra and lives in human society as a leader or king, the conditioned soul cannot understand Him. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam: rascals (mūḍhas) deride the Supreme Personality of Godhead, thinking Him an ordinary human being. However insignificant we are, we think that we are also God, that we can create a universe or that we can create another God. This is why we cannot see or understand the Supreme Personality of Godhead. In this regard, Śrīla Madhvācārya says: We are all conditioned to various degrees, but we think that we are God. This is why we cannot understand who God is or see Him face to face.