Srimad-Bhagavatam: Canto 6 - Chapter 1 - Verse 23


नामोच्चारणमाहात्म्यं हरे: पश्यत पुत्रका: ।अजामिलोऽपि येनैव मृत्युपाशादमुच्यत ॥ २३ ॥


nāmoccāraṇa-māhātmyaṁhareḥ paśyata putrakāḥajāmilo ’pi yenaivamṛtyu-pāśād amucyata


My dear servants, who are as good as my sons, just see how glorious is the chanting of the holy name of the Lord. The greatly sinful Ajāmila chanted only to call his son, not knowing that he was chanting the Lord’s holy name. Nevertheless, by chanting the holy name of the Lord, he remembered Nārāyaṇa, and thus he was immediately saved from the ropes of death.


There is no need to conduct research into the significance of the chanting of the Hare Kṛṣṇa mantra. The history of Ajāmila is sufficient proof of the power of the Lord’s holy name and the exalted position of a person who chants the holy name incessantly. Therefore Śrī Caitanya Mahāprabhu advised: In this Age of Kali, no one can perform all the ritualistic ceremonies for becoming liberated; that is extremely difficult. Therefore all the śāstras and all the ācāryas have recommended that in this age one chant the holy name.