Srimad-Bhagavatam: Canto 6 - Chapter 1 - Verse 26


भुञ्जान: प्रपिबन् खादन् बालकं स्‍नेहयन्त्रित: ।भोजयन् पाययन् मूढो न वेदागतमन्तकम् ॥ २६ ॥


bhuñjānaḥ prapiban khādanbālakaṁ sneha-yantritaḥbhojayan pāyayan mūḍhona vedāgatam antakam


When Ajāmila chewed food and ate it, he called the child to chew and eat, and when he drank he called the child to drink also. Always engaged in taking care of the child and calling his name, Nārāyaṇa, Ajāmila could not understand that his own time was now exhausted and that death was upon him.


The Supreme Personality of Godhead is kind to the conditioned soul. Although this man completely forgot Nārāyaṇa, he was calling his child, saying, “Nārāyaṇa, please come eat this food. Nārāyaṇa, please come drink this milk.” Somehow or other, therefore, he was attached to the name Nārāyaṇa. This is called ajñāta-sukṛti. Although calling for his son, he was unknowingly chanting the name of Nārāyaṇa, and the holy name of the Supreme Personality of Godhead is so transcendentally powerful that his chanting was being counted and recorded.