Srimad-Bhagavatam: Canto 4 - Chapter 1 - Verse 26

Sanskrit:

तत्र तत्र गिरस्तास्ता इति विश्रुतविक्रम: । श्रोष्यत्यात्माश्रिता गाथा: पृथु: पृथुपराक्रम: ॥ २६ ॥

ITRANS:

tatra tatra giras tās tāiti viśruta-vikramaḥśroṣyaty ātmāśritā gāthāḥpṛthuḥ pṛthu-parākramaḥ

Translation:

In this way, when the chivalrous activities of King Pṛthu come to be known to the people in general, King Pṛthu will always hear about himself and his uniquely powerful activities.

Purport:

To artificially advertise oneself and thus enjoy a so-called reputation is a kind of conceit. Pṛthu Mahārāja was famous amongst the people because of his chivalrous activities. He did not have to advertise himself artificially. One’s factual reputation cannot be covered.