Srimad-Bhagavatam: Canto 4 - Chapter 1 - Verse 24
Sanskrit:
अवजानन्त्यमी मूढा नृपरूपिणमीश्वरम् ।नानुविन्दन्ति ते भद्रमिह लोके परत्र च ॥ २४ ॥
ITRANS:
avajānanty amī mūḍhānṛpa-rūpiṇam īśvaramnānuvindanti te bhadramiha loke paratra ca
Translation:
Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.