Srimad-Bhagavatam: Canto 12 - Chapter 1 - Verse 29
Sanskrit:
धर्मं ग्राहयितुं प्राय: प्रवक्तारश्च देहिनाम् ।आचरन्त्यनुमोदन्ते क्रियमाणं स्तुवन्ति च ॥ २९ ॥
ITRANS:
dharmaṁ grāhayituṁ prāyaḥpravaktāraś ca dehināmācaranty anumodantekriyamāṇaṁ stuvanti ca
Translation:
Generally it is to induce embodied souls to accept religious principles that the authorized teachers of religion exhibit ideal behavior while encouraging and praising the proper behavior of others.