Srimad-Bhagavatam: Canto 11 - Chapter 1 - Verse 19
Sanskrit:
श्री राजोवाचकस्मिन् काले स भगवान् किं वर्ण: कीदृशो नृभि: ।नाम्ना वा केन विधिना पूज्यते तदिहोच्यताम् ॥ १९ ॥
ITRANS:
śrī-rājovācakasmin kāle sa bhagavānkiṁ varṇaḥ kīdṛśo nṛbhiḥnāmnā vā kena vidhināpūjyate tad ihocyatām
Translation:
King Nimi inquired: In what colors and forms does the Supreme Personality of Godhead appear in each of the different ages, and with what names and by what types of regulative principles is the Lord worshiped in human society?
Purport:
It has been clearly established in the previous verses that human life is spoiled if one does not surrender unto the Supreme Lord and engage in His loving devotional service. Therefore the King is now requesting the sages to give specific details about the worship of the Lord because this devotional process has clearly been described as the only practical means of delivering the conditioned soul.